New Technology and Impact on my Productions

When it comes to New technology, it will play a big part in the creation of my final piece. Not only has new technology dramatically effected the video game industry in general, it has also affected the way that advertisements, TV spots and game covers are presented.

Firstly, a comparison of how new technology has improved the look of video game packaging. Maxis, now owned by EA, and popular for it's simulation games created the renowned  'SimAnt' game in 1997. Technology was not as advanced then, therefore the packaging looks nothing like what their new games packaging looks like now. Spore, released 10 years later, in 2007 looks very different to this. Below is a comparison of the packaging for the two.

The quality of magazine advertisements has also improved significantly since this time, another comparison of two Maxis advertisements in the last 10 years is shown below.

The quality of magazine advertisements has obviously improved a lot in recent years, The newer advert is better edited and made, due to access to better and more powerful editing programs such as Photoshop and Indesign. 

Another very obvious way new technology has affected the production of game advertisements is in TV advertisements. 10 years ago, Video games were not popular enough and not enough people could afford them, for games companies to warrant advertising them on TV. There are no TV spot advertisements for SIMAnt because of this. 

The addition of new technologies puts me in a very good position with the production and advertising of my game as it is now easier than ever for indie developers to break into the industry. Internet advertising and digital distribution is very cheap and with Youtube available for free advertising of my trailer, my productions could become very accessible.

Editing programs such as Photoshop will also be incredibly helpful to me and with the games industry being one of the biggest and one of the fastest growing, I believe I am in a very good position.