Poster Analysis #3 - Pokemon Battle Revolution

My final poster analysis is of the Fighting RPG, Nintendo Wii game, Pokemon Battle Revolution.

This advertisement has a large picture at the top showing two guys of different ages playing Pokemon on their DS consoles. It shows the DS game play on the TV screen which is one of the things Battle revolution prides itself on being able to do.

By having this photo, the advert is already trying to appeal to its main target audience (8-14 year old males), and what this photo is also doing is showing the function of the DS to Wii transfer and advertising their previous DS games (Diamond and Pearl for the DS which is used to control the action on TV). It also advertises the game play of this game by showing a screenshot (on the TV) which can entice viewer’s interest in the game.

‘BRING YOUR BATTLE TO Wii’ is written in capital letters and in a large font at the very top of the poster, the colours chosen for this text are Yellow and Blue which are Pokemon’s trademark colours. I think this form of typography works well to attract both Pokemon fans and regular people to the poster because of the use of colours and the brightness.

This poster is very simple and not over complicated. This may put more suggestion into the intended age group of it as it is not too complicated for a younger audience to take in. It is definitely for use in a magazine as the small print on it would not have been able to be viewed from a distance. It requires the viewer to be at a close proximity to be able to read some of the information on it.

A small insight into what the game play is like, is written below the picture, this is in a reasonably small font, which again, connotates it is not as important as the large text above. It uses phrases like ‘First time ever’ and ‘Ultimate’ and ‘Has never looked better or been bigger’ Phrases like these attract both previous players of Pokemon and new players, thinking they are missing out on something by not playing this game

The logo for the game is shown, this logo tells the viewer what to look out for in stores. Below this is a small diagram of how the DS to Wii function works. There is a small explanation of how this works beneath this, but the font size is very small, connotating that it is not very important and not drawing your eye enough to read it.

The Pokemon Company logo and Nintendo logo are at the very bottom, this uses iconography because they are both well known gaming logo’s and have been placed so that viewers of the advertisement recognise them. Also at the bottom of the page is the copyright information. The copyright details are really small as they are not relevant to the audience.

The game’s rating ‘E’, The Wii logo and the Wi-Fi Logo are shown at the bottom. This indicates to viewers what platform the game is on, what age group it is suitable for and whether it is compatible for online play. This is used to draw in target audience within that age group, but also used to target console owners.

Now I have a feel of some common conventions used within gaming poster advertisements, I will be looking at some gaming trailers. I am going to do this because it will provide me with an insight into conventions used within them, helping to equip me for when I begin the practical work of planning and creating my own gaming trailers.