To start off, I will be analysing an advertisement for the game animal crossing, a social simulation Wii game released and developed by Nintendo in 2008.
The “Animal crossing” logo is a semiotic, many people will recognise it and this is probably the first thing that will draw their eye to the advert. The Animal Crossing logo isn’t particularly colourful, being brown and yellow; (It has been made to look like a sign, such as the entrance to a village or city) however, this does not stop it drawing your eye. The logo is well known by players of Nintendo games, due to the first animal crossing game, released a couple of years before this which was made for the Nintendo DS.
An extra piece to the logo has been added on, giving viewers the name of the new game ‘City Folk’, this is done to help distinguish it from the previous animal crossing game.
The advertisement is colourful and friendly to attract it's target audience, children 10+ years of age. The character you play within the game is young, this constructs a reprisentation of the audience the game wishes to appeal too.
The advertisement is colourful and friendly to attract it's target audience, children 10+ years of age. The character you play within the game is young, this constructs a reprisentation of the audience the game wishes to appeal too.
A screen shot of some of the game play is featured within the snow globe. The picture is distorted slightly to seem as though it is being seen through glass.
The whole advertisement has a winter/Christmassy feel to it. Snow is seen at the top of the advertisement, one of the characters is wearing a Christmas outfit and a snow globe is used as the centrepiece of the ad. This use of representation connotates to the audience that the release of this game was during the winter.
The background for this advertisement is very simple, this is done so that your eye is not drawn away from the text or character images on the page, the things advertisers want you to focus on.
The advertisement is made very inviting; ‘come and stay a while’ is a very warm phrase and makes you want to play. The snow globe makes it seem as though it is a small secluded and homely town, making it more inviting.
A small box art picture is placed on the advertisement, giving viewers an idea of what to look for in shops. This being an advertisement meant for magazine websites, it also includes a ‘buy now’ link, so that people interested in it can order it straight away, using online services.
Logo’s and age ratings are shown at the bottom of the poster, these use iconography, as many game players will recognise them and know what they mean. It denotates to viewers what gaming platform the games are on, as well as copyright information and an age rating.
Next I will be looking at another magazine/poster advertisement, this time for another game.
Next I will be looking at another magazine/poster advertisement, this time for another game.
Some good/outstanding research into existing products in terms of identifying common conventions you will have to adhere to in your own production - what lets this down is your lack of media terminology (e.g. words such as denotation, connotation etc) and not making enough links to how this will attract the target audience (you need to clear state who this audience is and shown an awareness of the fact that this is an advert designed to represent/attract this group through out your analysis). Furthermore, you must comment on how this may influence your own production ideas/practice.
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