TV Advertisement 1 Synopsis

This advertisement starts with an establishing shot taken from the inside of a telescope. This pans across the sky where you can see space, full of stars and quickly cuts to a medium close up of Wren in his window, staring though his telescope (somewhat of a reaction shot). Once again, this cuts back to the sky, however this time moving a different way. It stops moving and a glint is seen in the sky, a gear is seen falling from the sky and a reaction shot of Wren is used to show that he has seen the gear and that it is a shock to him (this helps me progress the scene to where he is picking up the gear and this should make the viewer aware that the hand picking it up belongs to him). A medium shot of the gear falling from the sky onto a patch of grass is then shown, this informs the viewer that the gear has landed and keeps the continuity of the advertisement overall. A high angle medium long shot is used (looking slightly down on the gear) and a rift is seen opening on the right hand side of the screen, this, engulfs the entire screen in black and white as if tearing, starting off a small black and white area before enveloping the colour from the world completely.

A close up of the gear (against a black and white background to keep continuity of the advertisement) is then shown. During this shot, a hand (still in colour) is seen reaching down and picking up the gear. To keep with conventions of video game advertisements, the advertisement then moves to titles and gameplay. Titles in video game advertisements are placed to create excitement in the viewer and make them want to play, these are usually mysterious for example 'An adventure like never before', 'one hero' and 'a spectacular journey of epic proportions' ect. I chose (as seen by my storyboard below) 'A paralysed world...', 'A leaked dimension....', 'A gear with the ability to change the world...' and '...and one person to save it!' Each of these titles is followed by as small amount of gameplay (another convention I analysed in existing products) except the last title which is followed by a short animation of Wren becoming engulfed in the blue light surrounding the gear, before fading out to a black screen containing the games logo and iconography regarding what platform the game is playable on, a website address and the logo for my games company 'Tavern Studios' (once again, one of the essential conventions for a video game advertisement) after this, I plan to have 'Coming Summer 2012', giving viewers a release date is another convention and this becomes more specific, nearer to the release date.

I think overall, with both the storyboard and the written synopsis of my first TV advertisement, I have done well do adhere to vital conventions within the video game industry for when it comes to TV spots. This advertisement would need to be between 30 and 50 seconds in length to completely follow conventions of this type.